Daniela Leon Cornejo
Director of Pricing & Analytics at Banco de Crédito del Perú, Founder of Value of Insights, Keynote Speaker & Global Pricing Advisor.
Daniela is a pricing and revenue management expert with 16+ years of experience driving growth and profitability. As Director at Banco de Crédito del Perú, she leads impactful pricing strategies, while also advising global companies through her firm, Value of Insights.
Daniela Leon Cornejo is a seasoned leader in pricing and revenue management with a proven track record of driving organizational growth and profitability. As Director of Pricing & Analytics at Banco de Crédito del Perú, she has played a crucial role in optimizing the bank’s pricing strategies, leading to significant revenue and profit gains.
In addition to her work at Banco de Crédito, Daniela is the Founder and Senior Partner of Value of Insights, a consulting firm specializing in pricing and revenue optimization. She works with companies across various industries, leveraging data-driven pricing strategies to unlock their value potential and foster both immediate and sustainable growth.
A recognized thought leader in her field, Daniela regularly speaks at global conferences and contributes to major industry platforms. She is also the founder of the Congreso Revenue Management & Pricing, which attracts hundreds of attendees from across Latin America.
Daniela’s work is centered on delivering actionable insights and leading change, empowering companies to outperform their competitors in complex market conditions. Whether guiding executives or mentoring rising leaders, she is dedicated to advancing the practice of pricing and revenue management globally.